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I'm Adam White. I'm a software developer and writer based in Niagara Falls, Ontario. For over 10 years I've produced content for and helped manage the online community of Punknews.org. At JMR SoftwareSystems I code in Java for the server side of our custom web applications. I write about social media topics for the Business Link newspaper and chat with Niagara businesses and creatives via SocialMediaNiagara.

As a speaker I've given well-received talks for the City of Niagara Falls, the Niagara Falls and Fort Erie Chambers of Commerce, and a number of businesses and service organizations. I'm one of the founding members of the Niagara Social Media Club.

This place: You're looking at a mixed media blog built with Tumblr. Here I'll be posting a random stream of images, music, links and other media that catches my interest.

Originally Posted By gary

gary:

Is Effort enough to Scale?
I think way too many people don’t think a person, or a personal brand or even a consumer brand can scale but I think effort is massively under rated, what do you guys think?

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At Punknews we’ve found ourselves coming around to this question again and again in the last few weeks. We’re actually setting out to remove automation from some of our social media presences and get more of a human presence on them (which is how it should have been from the first place, but we’re learning). It  definitely takes more time to do so, and we’ve devoted a person to it as their primary role, but the positive interaction we have with real people is worth it.

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Notes
  1. marketingartfully reblogged this from gary and added:
    fine line - I am super available when I have the time scheduled for it and for my family, clients and friends.
  2. malbryc reblogged this from gary
  3. adamwhite reblogged this from gary and added:
    At Punknews we’ve found ourselves coming around...this question again and again in the...
  4. ronmarks reblogged this from gary and added:
    scalability of your personal brand :
  5. adamgreenfield reblogged this from gary
  6. gary posted this

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